Society & Culture

A campaign coordinator presents “poster drafts” to a small group of participants gathered around a table in a community hall.

Why do some awareness campaigns actually change behavior?

An awareness campaign can leave a lasting impression without changing habits. The public remembers the slogan, understands the risk, and agrees with the message, but sometimes continues to act as before. This gap explains why media visibility alone does not…

Des enfants d'origines variées participent à un entraînement de hockey amateur sur une patinoire municipale, encadrés par un bénévole tandis que des parents observent depuis les gradins.

How can we strengthen social cohesion in an increasingly diverse Canadian society?

Social cohesion in Canada does not rely on the cultural uniformity of its population. It depends primarily on the ability of people from diverse backgrounds, languages, and life experiences to trust one another, access institutions equitably, and cooperate despite their…